People Places Stories

Stage 5: Engage, Expand, be active

Goal: to activate and engage the stakeholders, to communicate with the (wider) community.

How do we activate the stakeholders? How do we attract attention and communicate/share the vision of the community? How do we make it exciting & inspiring?

ideas and experiences from our experts!
Heritage Community Development Toolkit

Related Competence

  • To help develop common place/asset-based narratives
  • To (inter)connect, inspire, commit, activate, and empower people.
  • To facilitate participatory governance and share responsibilities  
  • To moderate brainstorming, decision making, co-operating processes in the community 
  • To create ideas and opportunities, to manage resources, to make things happen (intrapreneurship) 
  • To establish (digital/on-line and real life) communication, meeting and cooperation structures and processes

Posible Activities

  • apply storytelling techniques to invite people to tell about their relationship with local heritage.
  • collect stories that are relevant for the community and the heritage.
  • offer the community a variety of appropriate media for conveying/presenting a place-based story.
  • apply storytelling techniques to help articulate/reveal common meanings and connections with the place/heritage.
  • advocate for communities concerning the values they have for a heritage to a diverse range of audiences.
  • help develop a well-structured narrative based on story material offered by people. 
  • choose and apply various ways of inspiring, committing, activating, and empowering people in various settings and contexts.
  • assist communities in uncovering heritage in their own places. 
  • identify aspects of a heritage asset that may be considered as promising.
  • make an inventory or network analysis of all relevant stakeholders.
  • identify the potential benefits, incentives, challenges a heritage asset may offer to the network.
  • develop a plan for reaching people, raise an interest, involve, and empower them in heritage community building.
  • develop a viable plan for the development and exploitation.
  • make it active & creative with: Open Days, events, art projects, garden, World Café, storytelling, story trails, hero stories, place telling, heritage walks …
  • evaluate progress
  • challenge stakeholders to develop ideas, organise design thinking meetings.
  • develop scenarios including budget plans. Discuss viability and risks. 
  • provide examples of multiple views of heritage in the work with communities.
  • assist heritage communities in discussing multiple views of the past
  • involve a diverse range of communities in co-creating interpretation of heritage.
  • assist communities in critically assessing the credibility of sources and in discerning evidence-based facts from presumptions and fiction.

Application Examples

Crowdsourcing photographs to engage communities in appreciating and caring for their built heritage.

Collaborative app in which everyone can contribute to identify the signatures of architects, sculptors or contractors who have left their mark on buildings’ facades.

Mathilde Leclair - Saint Denis local council “The first motivation is to change the way we see our city and territory, to raise our eyes and look up : people could learn on their own about their region. We implemented a points system to motivate people: a participant can move from being “beginner” to “expert” based on the number of pictures he/she uploads. We observe that the playful way to do this is a success and competition can stimulate. Our aim is to increase awareness of the heritage’s richness: people have a role to play in its preservation. This project is useful because it identifies damage on buildings, hidden or repainted carved signatures. By participating in the knowledge of a territory people can help enormously with future research.”

Involving local inhabitants in creating a shared vision for Venice’s mediaeval industrial heart. 

Project run by Faro Venezia - An association that was formed to promote the Faro Convention in Venice.  It provides a voice to the people of Venice concerning sustainable management of Venice’s heritage. It sends delegates to Faro related events, lobbies local national and european politicians, contributes to the European Heritage Day, runs Heritage Walks, social lab workshops, interviews and publications. 

This project consulted inhabitants about their vision for the Venetian Arsenale - an area of central Venice which has been the heart of naval industry for over 800 years, this complex of shipyards and armories is clustered in the centre of the city but suffered decline during the 20th century. It is now the subject of proposals for redevelopment. Faro Venezia ran workshops resulting in presentations and publications on a sustainable shared vision for the area. (PDF HERE

Learning Materials

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Competence Development Pathway

PPS focuses on building the capacity of heritage communities as a socio-cultural space for creativity, learning, participation & inclusion. Each stage of heritage community development involves either field, organisational or social competences.

We have developed the “PPS Competences & Knowledge-Skills-Attitudes (KSA) reference systems” that will assist you to develop the relevant competence to this stage.